移动电子商务在旅游业的发展.doc

摘要:电子商务和旅游业，都是发展潜力巨大的新兴产业，二者相结合的商业模式——旅游电子商务，正显示出越来越美好的前景。随着各种移动终端的普及、移动通信网络的完善、移动服务提供商的不断增多,移动电子商务必将成为旅游行业一个新的切入点，并与智能网络技术结合，真正实现以人为中心的旅游电子商务应用。在旅游行业中，与传统电子商务的应用相比，移动电子商务可随时随地向旅客提供安全的商业交易平台和信息服务。它将给旅游业的发展带来巨大的变革，并成为经济增长动力和新的增长点。移动电子商务与旅游业联手，将形成一个潜力巨大的市场，并由此带来一场旅游业的革命。

　　　最后通过研究本题目，可以进一步剖析移动电子商务，更深地探讨移动电子商务对旅游业发展的影响和了解移动电子商务该如何应用于旅游业。这样可以加深人们对移动电子商务的认识以及了解移动电子商务如何影响传统旅游行业的发展。

关键词：电子商务 , 移动电子商务 , 旅游业

Abstract:E-commerce and tourism, are also huge potential for new industry, a combination of both business models - Tourism e-commerce, is showing more and more bright future. With the popularity of various mobile terminals, mobile communications networks, improvement of the growing mobile service providers, mobile commerce will become a new entry point for the tourism industry, and with intelligent network technology, truly people-centered tourism e-commerce applications. In the tourism industry, as compared with traditional e-commerce applications, mobile e-commerce can provide security to tourists at any time of commercial trading platform and information services. It would give the development of tourism has brought great change and become a driving force of economic growth and new growth point. Mobile e-commerce and tourism together, will form a huge potential market, and thus bring about a revolution in the tourism industry.

　　Finally, to study the subject further analysis of mobile commerce, mobile e-commerce on a deeper exploration of the impact of tourism development and understanding of how to apply mobile e-commerce industry. This will deepen people's understanding of mobile commerce and mobile e-commerce understand how the impact of traditional tourism industry.

Keywords: E-commerce  Mobile e-commerce Tourism

　　　目前，很多旅行社、旅游公司都有自己的旅游管理信息系统，为旅游者的旅游活动提供短信息服务。短信息服务是移动电子商务领域最受欢迎的一种服务，提供移动信息服务的方式主要有两种：通过短信(SMS)或者彩信(MMS)的移动信息服务。以及通过WAP等移动应用协议的信息服务。以新浪网为例，用户发送指定代码，每周就能固定收到旅游景点介绍。旅游线路推荐等各种相关信息。一些旅游景点也通过短信广告的方式进行宣传，从而激发旅游者的旅游欲望，使潜在的旅游者变成现实的旅游者。体现短信在旅游中的应用效果。