浅谈“微电影”式新概念营销—优酷网中的商业营销式“微电影”为例.doc

  • 需要金币500 个金币
  • 资料目录论文助手 > 论文(New) > 社会实践 >
  • 转换比率:金钱 X 10=金币数量, 例100元=1000金币
  • 论文格式:Word格式(*.doc)
  • 更新时间:2014-05-21
  • 论文字数:11310
  • 课题出处:(巧乐兹)提供原创资料
  • 资料包括:完整论文

支付并下载

摘要:微电影开创了一种植入式营销的新模式,丰富了植入的内涵,让人们看到了品牌走向成功的另一种选择的可能性。对于“微电影”这样一个新媒体时代下的新产物,大多数人只关注到了“微电影”中“草根化”这一特色,其实在“微电影”的背后存在着一条隐形的商业模式。所以,本文将以优酷网中的商业营销式“微电影”为例,重点分析比较“微电影”发展至今与当初的定位有何出入。通过对 “微电影”的分析前后定义的变化,逐步揭开真正的“微电影”式的营销面纱。

关键词:媒介经营管理; “微电影”式新概念营销 ;优酷网

 

Abstract: Micro-film and created a new model of an implanted marketing rich implanted connotations, let people know the possibility of an alternative brand to success. "Micro-film," this new product under a new media age, most people focus to "micro-film" as "grass roots" , in fact, there is an invisible micro film "Behind the business model. So, this article will take Youku's commercial marketing style "micro-film", focused analysis and comparison of the micro-film" development has been covered with the original positioning in place to access. Changes before and after the definition of "micro-analysis of the movie", gradually unveiling the veil of the "real" micro-film marketing.

Key words:Media Management;the "micro-film" new concept of marketing;YouKu


支付并下载

提示:本站支持手机(IOS,Android)下载论文,如果手机下载不知道存哪或打不开,可以用电脑下载,不会重复扣费