潮州陶瓷出口持续增长策略分析.DOC

摘要:从中国改革开放以来，进出口贸易获得了飞速的发展，潮州陶瓷行业也得到了空前的快速发展。但由于当前国际环境的不稳定，对潮州陶瓷行业的出口存在的风险也越来越大，所考虑的问题也越多，同时原材料的上涨、人民币的持续上升，使陶瓷出口商的利润受到损害。潮州的产业大多是以生产陶瓷为主的，潮州陶瓷历史悠久，在2004年还获得“瓷都”的称号。要使潮州陶瓷出口量持续增长，就必须培养人才、借鉴国外经验、提高技术以及培养自身的品牌意识，使文化与经济有机结合。潮州的陶瓷大多销往欧洲、美国、日本等。本课题主要从与国内外的陶瓷产业的对比来论述应该怎样保持并扩大潮州陶瓷对外出口。

关键词： 陶瓷，出口，潮州，增长

Abstract:From China since the reform and opening up, the import and export trade has obtained the rapid development, Chaozhou ceramics industry has been an unprecedented rapid development. But because of the current international environment not stable, ceramic industry of Chaozhou export existence risk is more and more big, the considered problem more and more, at the same time, the rising raw materials, the yuan continued to rise, so that the ceramic exporters suffer. Chaozhou's industry is mostly based on the production of ceramic-based, Chaozhou porcelain has a long history, in 2004won the title of" porcelain". Want to make Chaozhou ceramic exports continued to increase, we must cultivate talent, draw lessons from foreign experience, improve the technology and develop its brand consciousness, make culture and economy organic union. Chaozhou ceramics are mostly exported to Europe, the United States, Japan and other. This topic mainly from domestic and international ceramic industry in contrast to discuss how to maintain and expand the Chaozhou ceramics exports.

Key Words：Ceramic，export，Chaozhou，growth

要想扩大潮州陶瓷出口量，需从多方面、多角度对潮州进行分析、改进。主要从经济、政治、文化全面分析，根据市场的多样化，陶瓷产业要与时俱进，政府要采取有效措施帮助企业积极对外贸易等。