Abstract：As a new rhetorical expression, “XX-gate” continually breeds and evolves in news reports and on online forums. “XX-gate” has the very strong capabilities of replication and transmission. Its popularity reflects the values of social groups and cultural mentality. Now by examining the phenomenon of “XX-gate” in the field of memetic theory, it helps us to understand the cognitive rationale of the wide spread of the network buzzwords and provides a new interpretation angle for research on the use and transmission of network buzzwords. The phenomenon of “XX-gate” has attracted great attention of many scholars, and they have interpreted this phenomenon from perspectives of sociolinguistics and semantics. From the memetics angle, this paper aims to analyze the type of network language’s memetic transmission and the process of its propagation by collecting popular network language concerning “XX-gate”, in order to explore its strong memetic motivation and internal generation mechanism which reveals the evolution of the law of the development of Internet language.
Key words: “XX-gate” memes generation mechanism network buzzwords
摘要：“XX-门”作为一种新兴的修辞表达，在新闻报道与网络论坛中不断“繁殖”与演化。“XX-门”具有极强的复制和传播能力，它的流行反映了社会群体的价值观念和文化心态等。把“门现象”置于模因论的视野下加以考察，有助于我们理解“XX-门”得到很快传播的认知理据，为流行语的使用和传播研究提供一个新的解释视角。“门现象”已经引起国内许多学者的关注，他们纷纷从社会语言学语义学等角度解读这一现象，本文以“XX-门”分析对象，从模因论角度分析了网络语言模因的传播类型以及复制传播过程探讨其成为强势模因的动因和内在生成机制，从而揭示网络语言发展进化的规律。
本论文由四个部分组成：第一章是本篇论文的介绍，概述网络流行语的兴起与传播以及本文的目的和意义。第二章是文献综述，介绍了相关概念和理论以及前人对模因论和语言模因的研究。第三章是本文的正文，对所选取的“XX-门”这一最近兴起的网络流行语进行生成机制的分析。最后一章是本文的总结，这章将包含本论文的主要成果，研究不足以及对于将来研究的建议。
关键词: “XX门”； 模因；生成机制；网络流行语
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