Abstract：As the leisure clothing marking becoming mature today, how to use good advertising media to propaganda and seize the market become the primary consideration of each clothing enterprise problems. "Metersbonwe" Group Company is independent creation of local leisure apparel brand. The company was founded in Wenzhou in1995 , its main job is developping，producting and sales of Metersbonwe brand leisure clothes series. Company representatives provide fashion personality for consumer products, to become the leading brand of Chinese leisure clothing industry. In the fierce market competition, the fragmented, and there is no one enterprise can completely dominate the market ahead of rivals. This challenge to Metersbonwe companies also provide great opportunities.This article embarks from the reality, in order to study the characteristics of their products and the choice of advertising media, analysis in the new consumer environment, the company should how to correct the products according to their characteristics and adopt new means of advertising, do the popular brand publicity, popularity and high brand visibility.
Keywords Casual wear Product features Advertising media...