关键词：阿里巴巴 大数据 精准营销
Abstract：Big data has now become the focus of enterprise competition, when large data first appear, and the rest of the world, including finance, electricity, competitive and industrial, agriculture and other industries have realized the benefits of big data. Big data ownership, diversity, rapid, high value four characteristics. In precision marketing, personalized marketing, relationship marketing, integrated marketing has considerable help, such as Alibaba company is the pioneer of big data applications in our country, it uses its "taobao index" and "precise marketing" application service for consumers, which laid a foundation for its foothold in the Internet industry. What is undeniable is that big data also has the insufficient place, in the process of application for this Alibaba in response to also have their own ways.
Key words：Alibaba Big data Precision marketing...