消费者与折价促销的关系研究.doc

  • 需要金币500 个金币
  • 资料包括:完整论文
  • 转换比率:金钱 X 10=金币数量, 例100元=1000金币
  • 论文格式:Word格式(*.doc)
  • 更新时间:2016-04-25
  • 论文字数:10413
  • 折扣与优惠:团购最低可5折优惠 - 了解详情
  • 文档路径论文助手网 > 论文(New) > 企业经济 >

提示:本站支持手机(IOS,Android)下载论文,如果手机下载不知道存哪或打不开,可以用电脑下载,不会重复扣费

摘要:促销,即销售促进,是市场竞争过程中的一把利剑。市场锋线的促销,作用在于对产品施加推力,使产品能够更快地进入市场和扩大市场。我们看到,在市场上并非每一个公司都做广告,但是每一个公司都无一例外地开展促销。所以,在我们执行市场侵略任务时,不能忘记使用这一有力武器。

   随着现代社会的生产力飞速发展,老百姓的生活生平也随之提高,伴随着的我们的消费水平较之以前也是显而易见的更上一层楼。然而在这飞速发展的阶段,我们的销售业市场越来越饱和,许许多多的商家为了能够迅速占领市场份额,或是扩张市场占有度,运用了各种各样的手段,其中十分常见的就有折价促销这一销售方式。在折价促销这个销售手段施行的过程中,通过市场调查与研究,我们发现了它的竞争优势,同时也暴露出了它让我们不可忽视的弊端。

   为了能够最大可能的放大折价促销带来的竞争优势、减少这一促销手段带来的负面影响,我们对以往的各种商品的折价促销活动进行了深入的研究。在得到了研究成果后,经过比较,我们从中发现了几种能够让折价促销尽可能的发挥它最大作用的折价促销技巧,它能够为我们在日后运用折价促销手段销售商品时提供一些很有实际意义的建议。

关键词:促销    折扣    技巧

 

Abstract:Promotion is a very powerful weapon in the competitive market. The sales promotion in the competitive frontier, aims to exert a significant impact to entering a new market and expand existing market. As we can see, every player in the market will not purse advertising strategy. However, nearly each one will try to conduct an effective promotion strategy. So, when we carry out we mission to invade into a new market, we should always recall the forceful tool.

As the fast development of social production, the standard of living will develop along with the advance of our society. Obviously, the consuming level in China will accelerate even faster. Whereas, our sales markets become more and more saturate as the forceful competition. In order to conquer their target markets and expand their existing markets, many companies. Among all the tools that companies will employ, sales promotion is a very common method to increase the market share. In the process of conducting the sales promotion, by market research and development, we can find the distinct advantages and disadvantages that cannot be neglected.  

Aiming to maximize the competitive advantage that can be employed by the means of discount promotion, and minimize the side effect of the promotion, we will conduct deep research about the discount strategy for various kinds of product. After we derive our result, along with the conclusions generated by domestic and foreign experts, we find several discount promotion strategy which can maximize its positive effects and suggest some useful and practical advice which we can use when we sell products afterwards.

Key words: Promotion   Discount   Skills

...
资料下载地址:

支付并下载