关键词：现行电视广告； 小贩叫卖式； 表现形式
Abstract：Our country since the reform and open policy, the television media has become the people to live gains the information, rest and recreation, study knowledge main way. But along with the television media's unceasing development, the advertisement also becomes an item of essential part. But, emerges in this kind of advertisement the time, will appear unavoidably manufactures in a rough way, the content vulgarly “to hawk the type” the advertisement. But tends like this gradually the evil commercial advertizing also gradually becomes one fashion trend, but such one propagation mode will not be finally able to meet populace's esthetic need, subsequently gradually is eliminated by the television media.
This article will obtain from our country advertisement profession's historical development and the present situation, to analyze each stage the advertisement shape, and will produce effect. The discussion the peddler hawks the type advertisement under the present condition to the current television media advantage and the shortcoming. Will give own comment finally to our country present advertisement market.
key word: Present television advertisement; The peddler hawks the type; Manifestation;...