Taking Skopostheorie as its theoretical framework, this thesis, first introduces the theoretical background against which this study develops, and discusses relative studies that have been done previously simply by analyzing their advantage...

As China has more and more frequent communication and cooperation with other countries and regions, the translation of publicity materials are also increasing, and the quality of the translation will directly influence the realization of for...

Eisenhower, late American president, once launched a famous saying: “to spend one USD on the publicity is equal to spending five USD on the national defense”. His saying has vividly demonstrated that publicity as well as the translation ...

It aims at drawing the attention of publicity translators to the quality of publicity translation and the flexible adoptions of various translation strategies to enhance the acceptability of C-E translation of publicity materials on the par...