As a new access to discourse analysis, multimodal discourse analysis has been more and more popular in recent years in many fields, such as linguistics and social semiotics in western countries. In modern society, because of the gradual deve...

Public service advertisements are messages of a nonprofit organization about programs and services that will help a community. They are effective ways of raising public consciousness about an issue, social responsibility and social interests...

In China, there are many expressions about the definition and addressing of public service advertisements, like social morality advertisements, social voluntary advertisements, social public education advertisements, public advertisements an...

The style of advertisements about public service is very special, and the translation of advertisements about public service involves in many different ways. The pragmatic translation of Chinese and English advertisements about public servic...

Functional equivalence is to be fined the terms of the degree to which the receptors of the message in the receptor language respond to it substantially the same manner as the receptors in the source language. In the 1990's, Nida divided the...

本文主要研究内容如下：第一章，绪论。主要包括研究公益社团的背景及意义、研究方法、研究内容。第二章，文献综述。概述了国内外高校对于公益社团发展的研究文献综述第三章，...

本文以我国的原告适格制度作为突破口，从理论上通过对原有原告适格制度的对比，通过对国外原告适格制度实践以及理论的借鉴，总结并提出对我国环境公益诉讼原告适格制度具体构...

传统民事诉讼的判决只对参加诉讼的当事人有效，而对案外人是不产生任何法律上的效果。然而民事公益诉讼的原告是不特定多数的受害主体。假如民事公益诉讼判决的效力仅仅对参加...

Outre ses publicités commerciales excellentes, elle produit aussi brillamment ses publicités d’intérêt général. La publicité d’intérêt général, joue un rôle important dans la société. En l’analysant, nous pouvons nous en ...

目前的研究大多集中于草根微博在公益信息传播中的作用，不可否认的是草根微博使得信息传播更加便利，鲜有研究探讨草根微博在公益传播中的作用以及作用机制，同时正如邢勇所指...

本文对矛盾思维创意法具有一定的诠释和分析的作用。希望此方法的总结能为广告设计的发展带来推向的作用，进而使矛盾思维创意法的发展更加多元化。...

借鉴国外该制度的优点，提出了完善公益捐赠立法、完善配套法律法规、明确政府在公益捐赠中的地位和加强对公益组织的监督管理等具体措施，以期有效完善公益捐赠法律制度，并促...

论述了我国构建公益诉讼制度的理论依据，力图通过分析理论依据和借鉴国外较为成熟的公益诉讼制度，探索适合我国国情的公益诉讼构建路径，以期对建立和完善我国公益诉讼制度有...

从对行政公益诉讼制度进行深入细致的理论研究，通过借鉴国外经验，指出在我国建立行政公益诉讼制度的必要性和可行性，并对我国从立法和司法上构建与完善中国特色的行政公益诉...

通过对国外制度和理论的研究，对我国民事公益诉讼原告资格的多元化提出若干设想，并建立民事公益诉讼原告资格的保障机制，为构建我国的民事公益诉讼制度做出有益的探索。...

As the development of human society, a large number of people have been attracted to the social problems and have participated in all kinds of campaign in various ways. As an effective vehicle to publicize social values and serve for the pub...