Abstract:The real estate industry is the leading industry of our national economy, play a decisive role in the modern social and economic life.On the one hand, the real estate industry has related effect is very strong, be it plays an important role in the development of our national economy. On the other hand, the real estate industry has the investment income function, "education real estate", "sports estate", "tourism real estate" has become a new investment hot spot.However, the real estate development projects are large in scale, cycle is long, real estate and other high value features make the amount of funds required for the real estate enterprise development greatly, with the national macro-control policies so that the current real estate enterprises financing channels single, unreasonable capital structure, especially the bank credit accounted for more than 70%. Therefore, in the control of real estate financial risk at the same time, how to broaden the financing channels, financing methods, in order to ease the pressure on funding needs, and promote China's real estate financing system reform and financing structure adjustment, the development of the capital market, promote the ability of risk control of financial institutions, has become the urgent need to study the issue.
This paper summarizes the results of domestic and foreign scholars on the real estate enterprises financing problem research, then theory and financing management and financing from the real estate business principle starting, analysis of financial status of Poly Real Estate Limited by Share Ltd. Including the company debt, high flow depends on the trust financing, private equity fund supplement and the high cost of financing, and in-depth analysis of the causes of corporate financing. Mainly includes the uncertainty of the market, enterprise capital expansion, the company's financial situation is poor, low efficiency of management. According to the analysis, put forward the Countermeasures for the financing problem of Poly Real Estate Limited by Share Ltd, including the innovation of financing, broaden the financing channels; construction of diversified financing mode to enterprise credit.
Keywords real estate enterprises financing the diversification of financing