企业社会责任与企业绩效的关联性分析.doc

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摘要:中国自加入世贸组织,各方面均受到经济全球化较为深远的影响,同时我国经济也日渐成为世界经济中的重要组成部分之一。作为全球价值链中的其中一环,我国经济也受到了国际社会推进全球公司社会职责运动的重要影响。为了引导中国公司非常好的承当社会职责,中国相继推出多种法律法规,标准公司的社会职责行动。中国银行业的实证研究与讨论需要充分思考各方面的影响要素以完善中国银行业社会责任理论。本文目的在于通过对银行业的实证得出结论表明银行业承当社会职责会对企业绩效产生影响且呈现正相关性,从而标准规范银行业使其积极主动承当社会职责。

关键词  社会责任,经营绩效,银行

 

ABSTRACT:Since China joined WTO, all aspects of our economy have been influenced enormously by the globalization and also our economy has become an important part of the world economy. As part of the global value chain, the international community has promoted the movement of global corporate social responsibility, which also had an important impact on China's economy. In order to guide enterprises of countries to undertake social responsibility, China has promulgated a variety of laws and regulations to regulate behavior of corporate social responsibility. This paper conducted an empirical study on China's banking industry, which all the factors affecting social responsibility have been taken into consideration to perfect China’s banking theory for CSR. This paper is aiming to do an empirical study on the banking industry to gain the conclusion suggesting that the relationship between social responsibility and business performance to regulate the banking industry.

Key Words: Social responsibility, business performance, bank


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