关键字：商业展示空间 专卖店 色彩 照明
ABSTRACT：Business is an efficient means of communication, can effective transfer enterprise commodity information, to establish a good image of the enterprise and commodity, is the enterprise and the product of the very important means. This paper discusses the personalized business space design, integration of regional culture, show the features of the city. Mainly for commercial space in the "colors" for research. Some of modern commercial space often appears formalist lethargy, color tend to be ignored. In store business factor analysis, space design link also nots allow to ignore, the design is proper or not will also and the realities of business interests. Think through the design have some used in colour collocation and some breakthroughs on the internal model structure. Along with society's unceasing progress and development of commercial space should be more character and diversity. Colour collocation and tend to be more able to reflect the designer's ideas and power. A number of factors in the design of commercial space will also link colour is applied. So I think the color attaches great importance to the commercial space design and internal model structure with echo, attaching importance to and deal with store space design link, not only can get immediate interest returns from the market, more important is a strong driving the whole brand in the image, culture, quality improvement. Skilled space colour is harmonious collocation, pay attention to the different people of the cognitive and psychological effect of color. So as to make the best use of color and design will be popular with people. Designers use of colour collocation for the final effect, convey to the public, make it to the designer's "aesthetic taste".
Key words: commercial exhibition space store color lighting