针对文化差异的影响论商务谈判之对策_英语论文.doc

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  • 更新时间:2014-12-20
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Abstract:This thesis runs its systematic discussion on the cultural differences between China and western countries in business negotiation and strategies to them with three main parts: first, to understand the significance of business negotiation in  business activities; second, to discusse the cultural differences that may appear when people from China and western countries come to meet at the negotiating table; third, to bring about strategies to make a successful negotiation. The purpose of this thesis is to make people understand the cultural differences, cultivate people's cultural awareness and achieve success in business negotiation.

Key words: Business Negotiation;Culture Difference;Strategy

 

中文摘要:本文试图研究商务谈判中的中西文化差异及其对策:一,了解商务谈判在商务活动中的重要性;二,讨论中西方可能在谈判桌上出现的文化差异;三,提出策略在谈判中取得成功。本文旨在了解文化差异,培养文化差异意识,谋求谈判中取得成功。

关键词:商务谈判;文化差异;对策


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