分析中国广告英文翻译的语用失误_英语论文.doc

  • 需要金币1000 个金币
  • 资料目录论文助手 > 外语研究 > 英语论文翻译 >
  • 转换比率:金钱 X 10=金币数量, 例100元=1000金币
  • 论文格式:Word格式(*.doc)
  • 更新时间:2017-10-08
  • 论文字数:8718
  • 课题出处:(梦溪)提供原创资料
  • 资料包括:完整论文

支付并下载

Abstract: International advertising translation is of great significance in internationalizing of China’s enterprises and opening global market for made -in -China products under the circumstance of globalization of world economy. Advertising translation is the outcome of the development of global economy. The importance of international advertising translation is strengthened by globalization and economic integration. With the development of China’s market economy and economic exchanges, the English translation of Chinese advertising is becoming more and more essential. 

In this paper, through the examples of some C-E advertising translation mainly around the pragmalinguistic failure and sociopragmatic failure, and then puts forward two strategies to avoid such failures.

 

Key words: advertising translation; pragmatic failure; pragmalinguistic failure; sociopragmatic failure; domestication; creative translation 

 

Contents

Abstract

中文摘要

1. Introduction-1

2. Theoretical Background-3

2.1 The Definition of Pragmatic Failure-3

2.2 Pragmalinguistic Failure and Sociopragmatic Failure-5

2.2.1. Pragmalinguistic Failure-5

2.2.2.Sociopragmatic Failure-6

3. Three Pragmalinguistic Failures in C-E Advertisements Translation-7

3.1 Transference of Pragmatic Rules-7

3.2 Transference of Pragmatic Meaning-9

3.3 Overgeneralization of Pragmatic Rules-11

4. Two Sociopragmatic Failures in C-E Advertisements Translation-13

4.1 Difference of Associative Meanings-13

4.2 Transference of Social Values-15

5. Strategies for Avoiding Pragmatic Failures in C-E Advertisements Translation-16

5.1 Application of Domestication-16

5.2 Application of Creative Translation-17

6. Conclusion-19

References-20


支付并下载

提示:本站支持手机(IOS,Android)下载论文,如果手机下载不知道存哪或打不开,可以用电脑下载,不会重复扣费