摘要:经济高速化发展改变着跨国企业的世界格局，跨国企业顺应着世界经济形势的变化形式，并且深刻影响着世界经济的发展。随着时间推移，跨国公司也在不断调整自己的发展战略，适应更多的环境，追随更前沿的潮流。由于不同的国家在政治经济结构中的不同甚至于有深刻的文化背景差异，跨国公司的本土化就必须因地制宜地实施经营。
为了适应全球的本土化以及激烈的竞争，本土化已经发展为各大跨国企业进行全球化的必经步骤。由于市场的激烈竞争，为适应中国的国情，在华跨国企业通过组成联盟，在供应链端实行规模经济等方式，并在人力资源，企业文化和产品研发等各个方面，坚定地贯彻自己的市场策略，逐渐熟识中国的经济结构以及特点，确定中国式的经营系统。本文运用了生产折衷理论，一体化本土化选择理论，竞争优势与价值链理论，以及运用SWOT分析等方法，以实际数据分析，用实事举例，对跨国公司在华现状进行思考，对跨国公司本土化的战略进行研究，并为我国的跨国企业提出相应的策略。
关键字：跨国公司 沃尔玛 本土化经营
Abstract：With the rapid development of economy, tremendous changes have taken place in the world pattern of Multinational Enterprises. in order to comply with the changes of the world economy, to adapt to the more challenging environment and to follow the more cutting-edge trends,Multi-National Corporation are also constantly adjust their development strategies.because of the differences in the politics,economic structures and cultures among different countries, the localization of the Multi-National Corporation must adapt to circumstances.
In order to adapt to the global localization and the fierce competition ,the localization has been the necessary step of the multinational enterprise globalization. multinational enterprises in China through the alliance, the market economy in the supply chain,
human resources, corporate culture , product research and development and other aspects, firmly carry out their marketing strategies, and gradually familiar with China's economic structure and characteristics ,they finally determines the unique Chinese operating system . in this paper i use the eclectic theory, theory of integration localization choice, competitive advantage and value chain theory , SWOT analysis method and so on to discuss the present situation of Multi-National Corporation in China, to study the Multi-National Corporation localization strategy, at the same time,to propose the corresponding strategy for China's multinational enterprises.
Keywords: multinational Wal-localized operations
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