网络四字流行语作为网络流行语的一种，可谓是独树一帜，首先，网络四字流行语全部都是四字格的形式，虽然其造词的方式并不全都符合造词的语法规范，但是相较于其他各种形式纷...

English lyrics is one of the ways of cultural transmission. Lyrics' reception and circulation are important embodiments and assurance of its vitality. High quality in the E-C translation of lyrics is an important guarantee of transcultural c...

With the rapid development of commodity economy, advertising has penetrated into all aspects of people’s life, impacting our visual and auditory world at every moment, affecting our thinking and living styles all the time. In recent years...

This paper explains that using parody in advertising slogans is an imitation through specific examples. This kind of imitation is through different sorts and combinations of languages, just like human gene sequencing and composition. In the ...

商业广告在当今社会已渗透到人们生活的方方面面，因其商业效应和文化传播效应引起了翻译学者的广泛关注。本文在总结前人对广告翻译和模因论研究的基础上，将广告的传播和模因...

本研究探讨了四字格网络热词“人艰不拆”作为一个语言模因被广泛复制并传播的动因，周期及机制，发现：（1）“人艰不拆”得以广泛复制传播受到人们语用目的驱动；（2）和绝大多...

With the growth of network technology and economy, network language plays an important part role in conveying information to the public. It is known that network language is of great significance in this modern society. Current researches on...

And there are many kinds of ingredients for making dish. In other words, various animal and plant vocabularies appear in the dish name. Birds and beasts, flower and vegetables are nice material for making dish. However, in the Chinese-to-Eng...

基于基因型模因和表现型模因，本文将广告语言模因也分为基因型和表现型，并介绍了基因型和表现型语言模因的概念和特征。另外，本文作者基于模因论，采用了分析法和归纳法，对...