摘要:随着人们的生活水平不断提高，人们在不断追求物质享受的同时逐渐开始追求精神享受。当今社会人们面临着各种压力，人们面对这种种压力产生了各种社会疾病如心理问题，压抑，不安等。而旅游一方面能缓解压力使人们感到舒畅，另一方面旅游能丰富人们的阅历增长人们的见闻陶冶人们的情操。因而近年来旅游产业得到了长足的发展。
云南省因其得天独厚的地理环境孕育出众多的秀美山河，加之其独特而且丰富的人文环境人文景观，云南省逐渐发展成为一个旅游大省。然而云南省旅游业在发展中暴露出一些问题，如旅游产业结构不合理，旅游质量低下，旅游企业竞争力弱等问题。政府，各企业和相关学者一直都在努力寻求解决云南省旅游发展所面临的问题。经研究和实践证明旅游物流能有效提升旅游产业，强化旅游质量，提升旅游企业核心竞争力。因此云南省各界都积极大力发展旅游物流，然而由于种种原因在发展旅游物流的道路上并不顺利。本文通过对云南省旅游物流发展现状的调研和存在问题的研究，以作者所学专业的角度出发针对云南省的实际情况提出些许加快云南省旅游物流发展的措施。希望本文能能在一定程度上有助于云南省旅游物流的发展并未其它地区旅游物流的发展提供借鉴作用。
关键词：物流；旅游物流；云南省
Abstract:As people's living standard is improving constantly, people in constant pursuit of material enjoyment at the same time gradually began to pursue the spiritual enjoyment. In today's society people face a variety of pressure,people are faced with the pressures to produce a variety of social ills, such as psychological problems, depression, disturbed and so on.While traveling on one hand can ease the pressure to make people feel comfortable,on the other hand tourism can enrich people experience growth in people's knowledge to cultivate people's sentiments.So the tourism industry has got great development in recent years.
Because of Yunnan province be richly endowed by nature geographic environment .Yunnan province has many beautiful mountains and rivers.Together with its unique and rich humanistic environment and landscape, Yunnan has gradually developed into a major tourism province.However, the tourism industry of Yunnan Province in the development of the exposed some problems, such as unreasonable structure of tourism industry, tourism quality is low, the competitiveness of tourism enterprises is weak wait for a problem.The government, enterprises and scholars have been trying to seek solutions to the tourism development of Yunnan province are facing problems.The research and practice has proved that tourism logistics can effectively enhance the tourism industry, strengthen the tourism quality, enhance the core competitiveness of tourism enterprises.Therefore the Yunnan province people are actively developing tourism logistics, however due to various reasons in the development of tourism logistics on the road is not smooth.This article through to the Yunnan Province Tourism logistics development present situation investigation and existing problems study,The author studies the specialized angle in view of the actual situation of Yunnan province put forward some accelerate the development of tourism logistics measures.I hope this paper can to contribute to the development of tourism logistics in Yunnan Province and other places development tourism logistics provides reference to a certain extent.
Key words: logistics; tourism logistics; Yunnan Province
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