社交媒体在企业招聘中的应用研究.doc

摘要:随着互联网的迅猛发展，互联网对于人们的生活影响越来大，伴随着互联网的发展，信息化的社会走进了Web2.0时代，社交媒体也由此诞生。社交媒体的信息快速传递，范围覆盖广泛，自主选择等特点，受到广大用户的追捧，一股社交媒体的热潮在全球范围内，如一场惊天巨涛，席卷而来。与此同时，传统的企业招聘模式，慢慢跟不上时代的步伐，社交媒体与企业招聘就这样走到了一起。本文通过对社交媒体与企业招聘关系研究，了解社交媒体招聘的特点，社交媒体对于企业招聘的影响等内容。

　　　本文主要分五部分，第一部分绪论，主要研究选题背景、国内外研究现状、研究目的和意义以及研究思路；第二部分对社交媒体进行含义的界定和对于人们生活影响的概述；第三部分为重点，描述社交媒体与企业招聘的关系，得出主要结论是企业招聘渠道之一，并与企业其他招聘对比，得出特点。文章第四部分，分析国内外社交媒体招聘的现状和特点；第五部分是重中之重，根据国内外社交媒体招聘的现状和特点，分析得出社交媒体对于企业招聘的优缺点，并提出相应的改进意见。

关键词：社交媒体 招聘渠道 企业招聘  特点  分析

ABSTRACT:With the rapid development of the Internet, the Internet impact in people's lives, along with the development of the Internet, information society walks into the era of Web2.0, social media was born. Social media rapid transfer of information, covering a wide range, choose characteristics, sought after by the majority of users, a boom of social media on a global scale, such as the one shaking Jutal swept from. Meanwhile, traditional recruitment models slowly to keep up with the pace of the times, social media and recruitment come together. Study on the relationship between social media and recruitment through, understand social media recruitment features, impact of social media on business recruitment, and more.

　　　This main points five Department points, first Department points introduction, main research topics background, and both at home and abroad research status, and research purpose and meaning and research thought; second part on social media for meaning of defined and for people life effect of overview; third Department is divided into focus, description social media and Enterprise recruitment of relationship, came main conclusions is enterprise recruitment channel one of, and and enterprise other recruitment contrast, came features. Part IV of article, analyse the situation and characteristics of domestic and foreign social media recruitment; part v are the most important, according to the current situation and characteristics of domestic and foreign social media recruitment, analysis of pros and cons of social media for business recruitment, and to make appropriate improvements.

Keywords: Social media  Recruiting channels  Enterprise recruitment   Features    Analysis