如家快捷宾馆服务创新研究.doc

摘要：在如今的社会，经济型酒店已经与大众生活紧密相扣，成为人们生活中不可缺少的一部分。而经济型酒店目前市场竞争越来越激烈，但各品牌酒店的相关条件又趋于同质化，做好服务创新则显得至关重要。本文围绕经济型酒店的服务创新，探索增强经济型酒店服务质量的方法。

　　　本文首先，从经济型酒店的服务和服务创新出发，引出研究背景和意义，提出本文的研究内容和研究方法。其次，根据国内目前服务现状，找出问题并提出改善的方法和新的发展思路。再次，结合如家快捷宾馆的特点、存在问题和发展需要，借鉴国内外的一些研究成果，进行分析与评价。最后则通过现状的分析结果，提出完善如家快捷宾馆的服务质量的对策。

关键词：经济型酒店；如家快捷宾馆；服务创新

Abstract：In today's society, Econo Hotel has a tightly and public life, become an indispensable part of life. Econo Hotel is the increasingly fierce market competition, but the condition of each hotel brand also tends to homogenization, good service on the one hand, it is important to. Because, with the consumer behavior of the more emotional, consumers in the consumer, can be satisfied at the same time in the basic requirements, more will consider quality of service to bring spiritual satisfaction and service consumption experience. In short, the material is not scarce today, consumers more and more hope to get spiritual satisfaction. So, perceptual consumption behavior of consumers based on service innovation, the paper around the Econo Hotel, Econo Hotel service quality of enhancement method. 

　　　This paper starts from the Econo Hotel service and service innovation, introduces the research background and significance, current research situation at home and abroad based on the proposed in this paper, the research content and research method. Secondly, the service status, identify problems and propose the improvement method and new development ideas. Then, combined with the characteristics of Home Inns Hotel exist problems and development, referring to some domestic and foreign research results, analysis and evaluation. Finally, through the analysis of the status of the results, and strive to improve the Home Inns hotel management mode. 

Keywords  Econo Hotel  Home Inns hotel  service innovation