朵朵云网络营销策略研究.doc

摘要:成功的策略可以使企业在营销过程中容易获得顾客的喜爱，以实现顾客的忠诚购买，创造良好的口碑，能使顾客的期望得到更大程度的满足，实现企业利润和营销目标，让企业在竞争中得到发展，最终达成企业长期目标。网络营销作为电子商务中最关键的部分，营销策略的成功与否直接关系到企业能否盈利。国际数据公司IDC的系统的研究分析指出，电子商务应用中最核心一个层次是面向市场以市场交易为中心的活动，其中包含促使交易实现的各种商务活动，而网络营销是其中最重要的商务活动。

　　　本文通过对母婴行业朵朵云公司的网络营销策略进行研究与分析，发现了朵朵云公司网络营销策略存在的一些问题和不足，进一步的总结出了一些有效的网络营销策略，朵朵云公司现阶段品牌竞争力不足，要继续提高产品的品牌竞争力，价格策略方面朵朵云公司的低价策略容易使消费者陷入误区，要根据市场需求制定合理的价格策略。朵朵云公司在分销渠道方面太单一要加强扩展分销渠道，提升企业销售额。促销方面，朵朵云公司很少采取促销手段，现阶段要加大促销力度，刺激消费者购买。

关键词 朵朵云公司；电子商务；网络营销策略

Abstract:The success of the strategy can make the enterprise customers easy access to in the process of marketing, purchasing to achieve customer loyalty, create a good reputation, can make the customer expect greater degree of satisfaction, the realization enterprise profit and marketing objectives, allow enterprises to develop in the competition, reach a long-term goal. Part of the network marketing in e-commerce as the most critical, the success of the marketing strategy is directly related to whether the enterprise profit. Study on the system of international data company IDC analysis pointed out that the application of e-commerce, the core of a level is the market - oriented to the market as the center of the activities, including various kinds of commercial activities include the implementation of network marketing, which is one of the most important business activities.

    This paper research and analysis through the network marketing strategy on maternal and infant industry a cloud company, found some problems existing in a cloud company network marketing strategy and deficiencies, further summarized some effective network marketing strategy, the present stage of brand competitiveness a cloud company, will continue to improve the competitiveness of the brand product, price strategy a cloud, low-cost strategy is easy to cause the consumer misunderstanding, to formulate a reasonable price strategy according to the market demand. A cloud company in the distribution channels too single to strengthen the expansion of distribution channels, improve enterprise sales. Promotion, a cloud, rarely taking promotions, at this stage to increase sales promotion strength, stimulate consumer purchasing.

Keywords  A Cloud company  electronic commerce  network marketing strategy