摘要：对于国内的互联网视频企业来说，由于所在的市场竞争越来越激烈，所以视频需要选择适合自己的竞争战略，以提高在经济市场中的核心竞争力。如今的互联网视频企业所面对的环境正在发生着很大的转变，集中表现为知识经济和信息技术的快速发展、经济全球化的大潮以及由此带来的市场环境的变化。变化的环境迫使企业将以一种新的方式发展，而且通过对环境进行分析，作出根本性的调整和选择。现代企业的竞争战略选择的重要前提要找出有价值的竞争力，没有价值的因素在市场之中是形不成优势的。战略制定、战略实施和战略评估是战略管理的三个阶段。
关键字：互联网视频 战略选择 竞争战略 战略效果
Abstract: For those domestic Internet video enterprises, because of the increasingly intense competition in market, those video enterprises need to choose their own competitive strategies to enhance core competitiveness under the condition of market economy. Now the environment Internet video business faces is undertaking great changes, which are mainly embodied in the rapid development of knowledge-based economy and the information technology, as well as the subsequent changes in market environment. The changing environment forces enterprises to develop in a new way and make fundamental adjustments and choices based on the analysis of the environment. For modern enterprises, one important prerequisite to select competitive strategies is to find out competitiveness with values, and factors without values in the markets could not be advantages. The three stages of strategic management consist of strategic planning, strategic implementation and strategic evaluation.
Keyword : Internet video Strategic choices competition strategies strategic effect
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